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Description: This is Africa seeks to examine African business and politics in a global context and to make sense of the relationships that Africa is building with the rest of the world. It aims to challenge international preconceptions about the continent and to identify the opportunities and the risks in this dynamic business environment.
The publication will equip senior decision makers with the knowledge to understand the evolution of African economies; to find partners and investments that match their criteria for return or for development and to position their brands to take advantage of the rise of the African consumer.